Our latest work
Inspiring people across the UK to save water
How do you get people in a rain-soaked country to save water?
People in the UK rarely think about how much water they’re using. Unlike hotter, drier countries, we don’t have a shared sense of water as a precious resource. And scandal-hit water companies are poorly placed to promote this message.
But our world is changing. Wetter winters and drier summers are putting water infrastructure under increasing strain. And we now know more about how water loss damages forests, habitats and wildlife too.
To stave off droughts, the UK needs to cut its water use by five billion litres every day by 2055. So the regulator, Ofwat, asked us to design a strategy to change people’s behaviour.
To solve the problem, we started by pinning down why people should care about saving water. Then, we wrestled with how we could make the issue feel real for people.
We put in place an evidence-based strategy to improve Cancer Screening rates across NHS England
One output of the strategy was a national advertising campaign using TV, digital and HCP channels in February and March 2025. Evaluation is in currently in progress.
Nuffield Health is the UK's largest healthcare charity, reinvesting all profits into its hospitals, fitness centers, and free community program.
Different Drum helped by refining the organisational mission, developing the delivery plan and establishing an impact framework.
OHID’s mission is to improving the nation’s health so that everyone can expect to live more of life in good health.
Different Drum has worked to develop smoking cessation strategies and is currently engaged on projects tackling some of the most pressing health and social issues in the UK.