Our latest work on some of the UKs biggest and most pressing challenges

How do you get people in a rain-soaked country to save water?

Building an evidence base and developing a strategy grounded in behaviour change and practical action for a £75 million campaign.

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Behaviour Change, Evidence Base, Strategy Development

How do you reduce gambling-related harm?

Developing an evidence-based gambling strategy to address a complex and evolving public health challenge.

Behaviour Change, Evidence Base, Strategy Development

How do you inspire women to get checked for breast cancer?

Combining data, research and behavioural evidence to develop a breast screening strategy that encouraged more women to say yes.

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Behaviour Change, Evidence Base, Strategy Development, Analysis, Evaluation

When you’re ill or injured, how do you find the NHS service that’s right for you?

Rethinking NHS communications around patients’ needs, making it easier to navigate services and access the right support.

Modelling, Evaluation

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Organisational mission development, Organisational strategy

How do you turn complex data into a clear assessment of campaign impact?

Using a statistical model to separate campaign impact from underlying trends, providing robust evidence of behaviour change.

Modelling, Evaluation

Nuffield Health logo featuring a white cross on a green background with the text "Nuffield Health."

How do you get more families walking and cycling to school every day?

Using an evidence-led approach to identify behavioural priorities that can help make active travel a more attractive choice.

Policy, Evidence base, Innovation Process

How do you help people stay healthy, not just treat them when they're ill?

Defining a clearer social purpose, centred on the role physical activity can play in preventing illness and improving health.

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Organisational mission development, Organisational strategy