We’re strategy experts who love solving difficult problems
Our Team
Richard Dunn
Co-founder and director
With 25 years of strategy experience, Richard knows how to design solutions to the trickiest challenges.
Before co-founding Different Drum, he was Chief Strategy Officer EMEA and UK Chairman at the WPP creative agency Wunderman Thompson. He’s also an advisor to Near Future Ventures, an ESG-focused venture capital fund.
Richard studied mechanical engineering and loves using systems thinking to tackle human problems.
As a data and analytics expert, Simon wrangles complex information into evidence-driven strategy.
Simon previously launched and led the award-winning strategic analytics consultancy Fuel. He’s also been a partner at the creative agency Now, and a consultant for charities and health organisations.
Simon has a Masters in space science and systems. So when he says ‘it’s not rocket science’, he knows what he’s talking about.
Co-founder and director
Simon Wall
Our Partners
We’ve built a network of experts in everything from behaviour change to sustainability. We bring sector specialists and practitioners into every project. This ensures our outputs are robust, realistic and peer reviewed.
Our clients
Previous experience
